allison potter creative work.

My design style is concept-led, bold and expressive, with a touch of playfulness. It is grounded in strong typography, thoughtful layout and a love for visual storytelling. Whether creating editorial spreads, campaign assets, social media content or digital visuals, I blend striking imagery with refined detail to deliver work that feels both contemporary and purposeful. Across my portfolio, you'll find a consistent emphasis on clarity, narrative and a tactile appreciation for both print and screen-based design.